Grey Goose

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Introduction


Grey Goose came to Sublenko through a business partner, 1minus1 to create an application to be used as an immersive experience by visitors to Grey Goose’s distillery in France.

We quickly set about defining that experience, portraying its success through application. This involved carefully mapping the objectives of the application to both Grey Goose’s and Interact Branding’s own requirements – and then back to those of the visitors. Since the visitors would be the ones who – ultimately – proved the success or failure of our work, we knew we had to carry out testing to check our theories.

The application was released after thoroughly testing all aspects including animation, movies, diagrams, sound and more. It was a hugely successful piece of work for the client as an interactive companion piece to the trip and provided the company with one of its first forays into mobile.

 
 
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Summary


Challenge

To find a way to make visits the Grey Goose distillery in the South of France a more immersive and engaging experience.

Vision

The mobile application should grab attention and engage with the target audience.

Solution

Interactive application including animations, video, audio – and of course matching by beautiful layouts throughout the mobile application.

 
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Scope of work


Development

  • Frontend Development

  • Backend Development

Testing

  • Usability Testing

  • Performance Testing

  • Functionality Testing

Discovery

  • Workshops

  • Research

Strategy

  • Information Architecture

  • User Experience

Design

  • Art Direction

  • Digital Identity

  • Visual Mood Boards

  • UI Design

  • Content Creation

  • Interaction Design