Guitar Village



Sublenko worked with a business partner 1minus1 when designing the site itself. We collaborated with the teams to ensure every detailed reflected their brand values, from the retrained colour palette, to the customer-centric shopping experience and the emphasis on imagery. Now, you can step inside the boutique store with a single click or tap.

Increasing conversion rates from mobile devices was a key goal for the new Guitar Village website. To ensure we delivered a seamless browse-to-buy experience, we approached the design with a ‘mobile-first’ attitude.

Materials used throughout the identity were inspired by the tactile, versatile yet raw palette used within the store itself.

guitar village logo.png



The team at Guitar Village were looking for a new website which would deliver a smooth and modern user experience, while keeping the vintage, rustic and charming feel of the business which the team pride themselves on as their USP.


The project needed to allow online payments, finance applications, reviews and easy content management. 1minus1 and Guitar Village approached the project with a scoping phase, during which the two teams worked together to look into eCommerce solutions which would fit with Guitar Village’s existing processes.


The final product is a stable, beautiful and efficient web application which both 1minus1 and Guitar Village are extremely proud of.


Scope of work


  • Information Architecture

  • User Experience


  • Usability Testing

  • Performance Testing

  • Functionality Testing


  • Workshops

  • Research


  • Art Direction

  • Digital Identity

  • Visual Mood Boards

  • UI Design

  • Interaction Design