IoMusic

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Project Introduction


A simple in-house project with business partner 1minus1 to experiment with the latest mobile application tools saw us launching an extremely successful music streaming application. We were able to replicate most offerings provided by competitors as well as taking things to a new level of becoming a label and incentivising users to be proactive in creating a community by offering rewards.

We had over 10K downloads in the first month and smashed all hopes & expectations out of the park.

 
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Summary


 — Challenge

Challenge - Create an app allowing listen to and watch your favourite songs. Including the ability to check out short bursts of content about some of the favourite artists, events and venues, to help enjoy music even more. 

 — Vision

Simple and delicate design for easy user experience.

 — Solution

With access to one of the biggest streaming music libraries on earth, in an app made for music lovers by music lovers, IoMusic is the way to go.

 
 
 

Scope of work


— Strategy

  • Information Architecture

  • User Experience

 — Design

  • Art Direction

  • Digital Identity

  • Visual Mood Boards

  • UI Design

  • Content Creation

  • Interaction Design

 — Discovery

  • Workshops

  • Defining Gaps

  • Competitor Research

 — Testing

  • Usability Testing

  • Performance Testing

  • Functionality Testing