Playground Games

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Project Introduction


Playground Games needed a complete overhaul of their online presence. Their website needed to be a true representation of the brand, inspire fresh new talent to join their team and drive online exposure to their fantastic portfolio.

We designed a site that embodied the high-touch and personalised service experienced within their company. Together with our business partner 1minus1 we created an experience that stayed true to the brand, by putting the staff at the heart of everything.

 
 
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Summary

 

Challenge

Create something that showcased the Playground team, the importance of that team to the business, and of course showing the fantastic games the company has created for the Xbox One.

Vision

Something truly high-end and elegant, but that also had elements of fun and interactivity within its design. To do this we focused on Playground’s core assets – their team, creating photography for the team members and making that photography, and the team section interactive and fun.

Solution

Create website that made the company more appealing to potential new team members, and illustrated their pride in their current team.

 
 

Scope of work


Design

  • Art Direction

  • Digital Identity

  • Visual Mood Boards

  • UI Design

  • Content Creation

  • Interaction Design

Discovery

  • Workshops

  • Research

Strategy

  • Information Architecture

  • User Experience

Testing

  • Usability Testing

  • Performance Testing

  • Functionality Testing